Social media marketing for business is all the rage these days, and if you’re a small business owner struggling to keep up with competition, you better be using this platform.
What’s Social Media Marketing?
If you’ve been living under a rock for the last decade or so, it might be understandable if you don’t know what social media is all about. Collectively, the term “social media” refers to the various online platforms that focus on community interaction and sharing. These platforms can include social networking sites like Facebook and Google+, microblogging services like Twitter, social news sites like Reddit where stories are promoted by members, and image websites like Pinterest.
These platforms are very popular, so it didn’t take long for marketing geniuses to realize that social media marketing for business makes a lot of sense. Facebook has almost 2 billion active monthly users, and Twitter has 328 million users worldwide. In marketing, you go where the action is, just like you put up a billboard where more people pass through.
With social media marketing, you have to use these platforms properly in order to interact and forge relationships with your potential consumer base online. This isn’t a one-time “you talk, they listen” advertising tactic like an ad on TV or a newspaper. It’s more of a two-way street which requires you to listen to consumer concerns and input.
How Effective Is Social Media Marketing?
That depends on how you do it, actually. That’s you probably need a pro to help you out if you don’t want to waste your time and efforts on social media. However, one of the most important rules in social media marketing is to remember what it’s all about. Social media platforms have the capability to make posts go “viral”, meaning that people who see your social media marketing ads can share them with others online. Those people can then share the post with others, and on and on. You get the idea.
So let’s say you’re running a dental clinic. While you can post informative articles on various dental conditions and treatments, the truth is that these things can actually feel boring. Who cares, aside from your close friends? So instead, here are some things you can do instead:
- Spread news of freebies and discounts. Declare a massive discount for first visits, checkups, or even teeth whitening.
- Share “before” and “after” photos of patients. Just make sure your patient agrees to this first, mind you. But it can be utterly fascinating to see how patients can have whiter teeth or straighter teeth, especially when compared to what they had before. Lots of social media is visual, so photos and short videos are especially popular.
- Feature a technological innovation. People are often captivated by new technology, especially when it is presented in a way that makes them seem really impressive.
- Highlight something cute or funny. One famous viral video was about a boy who visited a dentist office (“Dave After Dentist”) which had more than 128 million views on YouTube.
So try social media marketing for your business. This can work for any business, as long as you can offer discounts, new tech, and cutesy posts. It’s like being at a party and you’re talking—you want to talk about something memorable, so the people there can remember you!